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The Daily Writer with Kent Sanders

Hello, listeners of the Smart Business Writing podcast! Thanks so much for listening, and feel free to contact me with any questions or comments!

Sep 29, 2020

Headlines are one of the most important parts of a blog post or article. They are also one of the most misunderstood.

A great headline can grab the reader’s attention and keep them reading. On this episode, we dive into the art and science of writing headlines. You’ll learn 3 key elements of writing headlines:

  1. Headline Goals (Pain or Pleasure, and the 5 Primal Urges)
  2. Headline Types (Provocative Question, List, How-To, Story)
  3. Headline Hooks (Emotional Words, Numbers, Time Element)

We also analyze several headlines to see how these principles work in the real world. With a little practice and a desire to learn, you can learn to write headlines that grab people’s attention and keep them reading.


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