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The Daily Writer with Kent Sanders

Hello, listeners of the Smart Business Writing podcast! Thanks so much for listening, and feel free to contact me with any questions or comments!

Apr 13, 2017

In the previous episode, I outlined four questions you can use to help decide which creative projects to pursue. These questions are filters to keep you focused on the right projects. They will also help you avoid the ones that are dead ends.

In this episode, I’ll walk through a case study describing how I used these questions to choose my next major creative project, which is a book. I’ll share what the book is about, where the idea came from, and how it “passed” the filters of these four questions:

  1. What are you passionate about?
  2. What will help you achieve your goals?
  3. What will help other people?
  4. What is my audience asking for?

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