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The Daily Writer with Kent Sanders

Hello, listeners of the Smart Business Writing podcast! Thanks so much for listening, and feel free to contact me with any questions or comments!

Feb 14, 2019

Imagine that you and I are having coffee together, and I looked across the table at you and said, “Give me a clear summary of what you do in 1-2 sentences” … what would you say? If you would struggle to answer that question, you have a clarity problem. I can relate, because this is an area where I have struggled as well. We’re in luck because our guest today shares a massive amount of wisdom and practical tips for getting clarity about your creative work, your business, and your ideal customer, client, or reader.

I’m excited to bring you this conversation with Steve Woodruff, who is known as the “King of Clarity.” He helps people find their professional purpose through his Clarity Consulting process. Steve works with businesses as well as individuals in career transition to help them be more effective and discover their fit in the marketplace. He is also the author of the excellent book Clarity Wins: Get Heard, Get Referred.

This episode is packed with a ton of amazing information, as you can see from the length of the episode highlights I’ve listed in the show notes. But just to give you a couple of highlights, you’ll learn how to start thinking like a business person, how to determine your ideal customer or client (this applies to authors, not just “business” people), and how to effectively network with people as an introvert. Steve also gives me a mini coaching session and shares his very personal journey through depression. 

To read the full show notes, visit