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The Daily Writer with Kent Sanders

Hello, listeners of the Smart Business Writing podcast! Thanks so much for listening, and feel free to contact me with any questions or comments!

Aug 29, 2021

Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this: “Marketing isn’t about closing a sale, it’s about opening a relationship.”

Mike is one of my favorite communicators. As a writer, speaker, podcaster, and copywriting expert, he has the uncanny ability to cut through the noise and say things in a straightforward and memorable way.

I asked Mike to come on the show and talk about personal branding because it’s a vital topic for every writer. You’ll learn what a personal brand is and why you need it, Mike’s journey from a worship pastor to branding expert, some of Mike’s predictions for personal branding this year, and much more.

I encourage you to follow Mike on Facebook and Instagram because he not only adds a ton of value there, he’s also hilarious! Also, make sure to check out Mike’s website, the excellent “Brand You" podcast, and his new book You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.


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